We offer straightforward pricing designed for high-growth businesses and teams. Schedule a call with our team to explore our platform, and receive a custom quote that unlocks enterprise-level features, advanced integrations, and tailored support to scale your online education business.
1:1 Onboarding and Launch Support & Dedicated Customer Support
Learning Paths & Recommendations
Bulk Purchase Checkout
SCORM Compliant
Multiple Separate Thinkific Sites
Branded Mobile
Enterprise API Access
Enhanced Student Engagement Functionality
Basic
Start
Grow
Plus
Current Students
Unlimited
Unlimited
Unlimited
Unlimited
Published Courses
Unlimited
Unlimited
Unlimited
Unlimited
Communities
1
1
3
Unlimited
Digital Downloads
5
Unlimited
Unlimited
Unlimited
Coaching and Webinars
5
Unlimited
Unlimited
Unlimited
Paid memberships
Site Builder
Landing pages
Email Automation
Reporting and Analytics
Instant access to your revenue
Product bundles
SCORM compliant
Support level
Email and chat
Email and chat
Phone and priority email
Dedicated Customer Success Team
Published Courses
Unlimited
Unlimited
Unlimited
Unlimited
Drag-and-drop course builder
Create free, paid, and time-limited courses
On-demand courses
Create private and hidden courses
Scheduled content
Completion certificates
Assignments
Course compliance tools
In-course discussions
Quizzes
Exams
Zoom Meetings and Webinars
Multimedia content
Number of Communities
1
1
3
Unlimited
Number of Spaces
5
10
20
Unlimited
Synched Courses and Communities
Live Events within Communities
5
Unlimited
Unlimited
Unlimited
Paid memberships
Bundle with courses
Threaded replies and mentions
User profiles
Community notifications
Email Automation
Landing Pages
Site builder
Advanced CSS/HTML editing
Connect your existing website
Custom domain
Remove Thinkific branding
Members-only website section
Analytics Integrations
Basic Reporting
Reporting and Analytics
Advanced Reporting and Analytics
TCommerce
Order bumps
Gifting
Group Orders
Abandoned Cart
Flexible student payment options
Payment plans
Instant access to your revenue
Accept Paypal payments
Additional pricing
Offer free trials
Coupons and promotions
Product bundles
After purchase flows
Affiliate reporting
Thinkific Analytics
Bulk import and student enrolment
Manual student enrolment
Video and content hosting
Site Administrator Accounts
1
1
2
Unlimited
Group Analyst accounts
3
Unlimited
Marketing analytics integrations
Thinkific App Store
Zapier actions
Zapier triggers
Share revenue with partners
1
3
Unlimited
Standard API and webhooks
Single sign on (SSO)
Plus Portal
99.5% uptime and 24/7 monitoring
SSL
Support level
Email and chat
Email and chat
Phone and priority chat
Dedicated Customer Success Team
Comprehensive knowledge base
Advanced password complexity
Launch preparedness review
Dedicated sandbox site
Service Level Agreement (SLA) 99.5%
Master Services Agreement (MSA)
Frequently asked questions
Thinkific is an online platform for creator educators that allows you to create, market, and sell courses, communities, memberships, digital downloads, coaching, webinars, and other digital products.
You can easily sell to both consumers and other businesses (B2B and B2C) using intuitive, easy-to-use tools and AI assistance. With Thinkific, you can design an engaging, customized learning experience, manage students, track progress, and handle payments and selling, all in one place.
Thinkific was designed to get your online education business up and running without any advanced technical experience.
You don’t need to be a developer to build your site and online courses.
With AI tools like the Course Outline Generator, onboarding prompts, and step-by-step guidance, you can quickly create and launch your online learning business.
Yes. You can upgrade, downgrade or cancel your account at any time from within your site dashboard.
Definitely!
While Thinkific does allow you to build an entire website, you can choose to use the platform for digital learning product creation alone.
So you can use Thinkific as the education portion to complement your existing website, whether it's custom built or created on a CMS like WordPress.
Either way, you'll be able to create a fully integrated and seamless experience, from your domain and URLs to the visual branding. Your audience will see your courses, digital downloads, and other learning products alongside your main site as one holistic ecosystem.
No, you don’t need a separate web host. Thinkific hosts your site and even manages your payments and e-commerce, allowing you to focus on growing your business.
No, Thinkific doesn’t have a built-in marketplace.
Rather than forcing you to compete for eyeballs with all other users, we offer you complete control over your own branded website. This allows you to market and sell your digital products and learning experiences directly to your audience.
Thinkific offers its own custom-built, Stripe-powered payment processor: Thinkific Payments, which allows you to manage payments and subscriptions, and run reports all in one place, without relying on third-party processors.
Thinkific also supports Stripe and PayPal as payment gateways – third-party payment gateway fees will apply if you are based in a Thinkific Payments supported country.
Full e-commerce payment processing is included. We accept all major credit cards with a simple and secure checkout, and you receive instant access to your funds in your account.
We provide an SSL certificate to help ensure that all your data and customer information is secure. Note that transaction fees may apply if you are using third-party payment processors and based in a Thinkific Payments supported country
Beyond subscription costs, for customers in Thinkific Payments supported countries who are processing payments on Stripe, a third-party payment gateway fee will be charged per transaction on all sales processed through Stripe.
This fee varies per plan type – learn more here. Customers processing payments on Thinkific Payments will not incur this fee. There are also standard processing fees from Stripe and PayPal.
TCommerce is Thinkific’s integrated payments and selling solution, powered by Stripe, designed to help you sell more and save time.
With features like: - Order Bumps - Buy Now, Pay Later options - Gifting - Group Orders - Automation tools like Smart Credit Card Retries - Incomplete Purchase Reminders (abandon cart)
TCommerce is designed to boost revenue and streamline administrative tasks with automated sales tax solutions, bookkeeping integrations, and comprehensive reporting and analytics. By using Thinkific Payments as your payment processor, you'll have access to all the tools on TCommerce for free, allowing you to manage payments, subscriptions, and sales without relying on third-party processors.
Absolutely, you can use a custom domain for your Thinkific site to align with your brand and provide a seamless experience for your audience. You can easily connect your existing domain or purchase a new one directly through Thinkific.
Thinkific provides a comprehensive suite of marketing tools to help you grow your audience and increase sales. These include:
You can connect your existing website, use a custom domain, and remove Thinkific branding for a fully branded experience. Additionally, you can create members-only website sections to offer exclusive content, and leverage analytics integrations to track performance.
With these tools, you have everything you need to effectively market and sell your courses and digital products.
Spaces allow you to create distinct areas within your Thinkific Community, each with its own topics, discussions, and member access. This helps you organize content, foster engagement, and build a stronger community around your courses and learning products.
Yes, Thinkific supports multiple languages, allowing you to create and deliver courses in various languages to reach a global audience. You can also customize your site’s language settings and student communication to provide a localized experience.
SCORM is available on Thinkific’s Plus plans. You can create engaging, interactive learning experiences with games, choose-your-own-adventure paths, and simulations through SCORM courses, while seamlessly integrating your learning content onto Thinkific.
Trusted by 77,000+ creators worldwide
Thinkific really is the best in the business. Since building my course with them, I went from working with 10 clients at a time to being known and found by millions of people.
Sunny Lenarduzzi
Try it for free and upgrade at any time
Try Thinkific risk-free and turn your expertise into income
Create and sell unlimited online courses to share and monetize your expertise with your audience
Create online communal learning environments where your students can interact and learn from you, and from each other
Offer eBooks, guides, templates, and more to drive new leads and quickly boost your revenue
Host live coaching sessions or webinars to connect with your audience
Grow and manage your email list, launch engaging campaigns, and roll out automated email flows effortlessly with powerful, AI-driven tools
Access your earnings right away, so you can keep growing your business
Promote your products, boost loyalty, and increase sales with coupons and promotions
Delegate affiliate selling roles and start getting more traffic to your site to help boost sales
Increase your average order value by promoting other relevant products as an order bump at checkout. Available exclusively on TCommerce.
Boost sales with a new audience by allowing your customers to buy your products as gifts for friends, family and colleagues. Available exclusively on TCommerce.
Offer flexible and interest-free payment options including Affirm, Klarna and AfterPay, as well as popular digital wallets like Apple Pay, Google Pay, Cash App, or Link By Stripe. Available exclusively on TCommerce.
Recover lost sales and increase conversions with email remarketing to potential students who leave the checkout process without completing their purchase. Available exclusively on TCommerce.
Create and sell unlimited online courses to share and monetize your expertise with your audience
Create online communal learning environments where your students can interact and learn from you, and from each other
Offer eBooks, guides, templates, and more to drive new leads and quickly boost your revenue
Host live coaching sessions or webinars to connect with your audience
Provide your students with live group sessions by scheduling a Live Lesson via Zoom, directly from within Thinkific
Create paid membership subscriptions and exclusive members-only content to drive retention and recurring revenue
Grow and manage your email list, launch engaging campaigns, and roll out automated email flows effortlessly with powerful, AI-driven tools
Access your earnings right away, so you can keep growing your business
Promote your products, boost loyalty, and increase sales with coupons and promotions
Delegate affiliate selling roles and start getting more traffic to your site to help boost sales
Package your courses, communities, digital downloads or coaching sessions into one bundle, driving engagement and revenue
Increase your average order value by promoting other relevant products as an order bump at checkout. Available exclusively on TCommerce.
Boost sales with a new audience by allowing your customers to buy your products as gifts for friends, family and colleagues. Available exclusively on TCommerce.
Offer flexible and interest-free payment options including Affirm, Klarna and AfterPay, as well as popular digital wallets like Apple Pay, Google Pay, Cash App, or Link By Stripe. Available exclusively on TCommerce.
Recover lost sales and increase conversions with email remarketing to potential students who leave the checkout process without completing their purchase. Available exclusively on TCommerce.
Create and sell unlimited online courses to share and monetize your expertise with your audience
Create online communal learning environments where your students can interact and learn from you, and from each other
Offer eBooks, guides, templates, and more to drive new leads and quickly boost your revenue
Host live coaching sessions or webinars to connect with your audience
Provide your students with live group sessions by scheduling a Live Lesson via Zoom, directly from within Thinkific
Create paid membership subscriptions and exclusive members-only content to drive retention and recurring revenue
Grow and manage your email list, launch engaging campaigns, and roll out automated email flows effortlessly with powerful, AI-driven tools
Access your earnings right away, so you can keep growing your business
Promote your products, boost loyalty, and increase sales with coupons and promotions
Delegate affiliate selling roles and start getting more traffic to your site to help boost sales
Package your courses, communities, digital downloads or coaching sessions into one bundle, driving engagement and revenue
Get insights into your student engagement and breakdowns of your business metric
Increase your average order value by promoting other relevant products as an order bump at checkout. Available exclusively on TCommerce.
Boost sales with a new audience by allowing your customers to buy your products as gifts for friends, family and colleagues. Available exclusively on TCommerce.
Reduce your administrative burden and allow your customers to purchase several seats at the same time. Available exclusively on TCommerce.
Offer flexible and interest-free payment options including Affirm, Klarna and AfterPay, as well as popular digital wallets like Apple Pay, Google Pay, Cash App, or Link By Stripe. Available exclusively on TCommerce.
Recover lost sales and increase conversions with email remarketing to potential students who leave the checkout process without completing their purchase. Available exclusively on TCommerce.
The number of students currently enrolled in one or more of your courses or communities.
The number of full courses you can create, upload, and sell.
Create online, communal, learning environments where your students can interact and learn from you and from each other.
Offer eBooks, guides, templates and more to drive new leads and quickly boost your revenue.
Host live coaching sessions or webinars to connect with your audience.
Create paid membership subscriptions and exclusive members-only content to drive retention and recurring revenue.
Easily create an effective website to market your products and showcase your brand, no coding or design experience required.
Build conversion-ready landing pages with the power of AI to showcase your brand, promote your products, drive leads, and increase sales.
Grow and manage your email list, launch engaging campaigns, and roll out automated email flows effortlessly with powerful, AI-driven tools.
Analytics start with key insights into marketing, sales, and student progress. As you move up in plans, advanced features like filtering, segmentation, and B2B tracking become available. At the highest level, unlock custom reports and scheduling for deeper insights as your business grows.
Access your earnings right away, so you can keep growing your business.
Package your courses, communities, digital downloads or coaching sessions into one bundle, driving engagement and revenue.
Stay compliant with SCORM, a global e-learning standard, that enables content sharing across Learning Management Systems and unlocks interactive learning experiences.
The extent and types of world-class assistance you receive based on your Thinkific plan.
The number of full courses you can create, upload, and sell.
Create, design, and rearrange lessons and chapters with ease to build your courses — no coding required.
Flexible course and price offerings help attract learners at every stage of their journey.
Launch and sell online courses that give students the flexibility to start, learn, and complete on their own time, anytime.
Create courses that are by invitation only or hidden from public view.
Drip release lets you schedule content to slowly release over time for on-demand (based on a student’s individual sign-up date) and cohort-based (based on a fixed date) schedules to keep students coming back.
Customized certificates for your students, whether they’re just for fun, something for them to show off on LinkedIn, or a part of a continuing education program.
Measure and rate your student’s progress with assignments that need to be approved before they can complete your course.
With prerequisite lessons and video completion settings, you can prevent students from skipping ahead in your course until they've learned essential content.
Choose from built-in, Disqus, or third-party discussion tools.
Create diverse quizzes by adding questions to a quiz bank, which will automatically generate a randomized quiz, reinforcing your student's learning.
Create an advanced exam environment with a variety of question types and detailed data analysis.
Provide your students with live group sessions by scheduling a Live Lesson via Zoom, directly from within Thinkific.
Support for Articulate Storyline, Adobe Captivate, and other multimedia content, helping you create engaging, interactive learning experiences.
Online communal learning environments where your students can interact and learn from you, and from each other.
Create designated Spaces (like virtual rooms) within your community to foster discussion, Q&A, assignment reviews, and more.
Connect your community with a course and make it easy for your students to jump back and forth, creating a blended and dynamic learning experience.
Turn your community into a classroom with live events, creating an engaging and interactive experience for your community members.
Create paid membership subscriptions and exclusive members-only content for your community.
Sell relevant courses and communities together in one package, driving engagement and revenue.
Let members tag one another in a post or comment, and create threaded replies for continuity and discussion.
Members can create their own custom profiles including their name, photo, company, title, and timezone, fostering trust and community.
Members will receive web, mobile, and push notifications when you post in the community, when someone responds to their posts, or when another member @ mentions them.
Grow and manage your email list, launch engaging campaigns, and roll out automated email flows effortlessly with powerful, AI-driven tools.
Build conversion-ready landing pages with the power of AI to showcase your brand, promote your products, drive leads, and increase sales.
Easily create an effective website to market your products and showcase your brand, no coding or design experience required.
Customize your site page with the HTML/CSS editor.
Connect your sales and product pages to an existing website (Wordpress, Squarespace, Wix, Weebly, Virb, etc.).
Customize your URL or use your own domain for a fully branded student experience.
White-label your learning experience by removing Thinkific branding on your website and student course player.
Host exclusive content on your site, limiting access to your current students or those in specific products.
Connect your Google Analytics account to track visitors and conversions.
Gain deeper insights into your success with detailed reports on marketing performance, sales, course progress, and student feedback.
Unlock powerful insights with advanced filtering, segmentation, detailed revenue and engagement analytics, and B2B progress reporting.
Build custom reports, schedule them for regular delivery, and get detailed B2B engagement analytics.
Thinkific’s full suite of selling, payments, and bookkeeping tools proven to help you sell more in less time.
Increase your average order value by promoting other relevant products as an order bump at checkout. Available exclusively on TCommerce.
Boost sales with a new audience by allowing your customers to buy your products as gifts for friends, family and colleagues. Available exclusively on TCommerce.
Reduce your administrative burden and allow your customers to purchase several seats at the same time. Available exclusively on TCommerce.
Recover lost sales and increase conversions with email remarketing to potential students who leave the checkout process without completing their purchase. Available exclusively on TCommerce.
Offer flexible and interest-free payment options including Affirm, Klarna and AfterPay, as well as popular digital wallets like Apple Pay, Google Pay, Cash App, or Link By Stripe. Available exclusively on TCommerce.
Let your customers split their payment across a few months, making it easier for them to buy from you.
Access your earnings right away, so you can keep growing your business.
Connect PayPal to accept one-time payments for your Thinkific products.
Give your customers the option to pay for your product in different ways, such as a one-time fee, payment plan, or subscription fee.
Incentivize people to buy and generate leads by offering free trials of your digital learning products.
Promote your products, boost loyalty, and increase sales with coupons and promotions.
Package your courses, communities, digital downloads or coaching sessions into one bundle, driving engagement and revenue.
Create a custom Thank You page, add product upsells, or send buyers straight to a specific product or custom URL after purchasing.
Get access to full reporting on affiliate commissions owed, making it easy for you to make payouts according to your policy and schedule.
Get actionable insights into your business to help you understand what’s working and what’s not, so you can optimize and sell more.
Easily import and enroll students in bulk when migrating to Thinkific from another platform.
Enroll existing students or create a new student and manually enroll them into your products or bundles.
Support for a variety of formats including video, text, images, downloads, PDFs, audio, and presentations.
Enable and delegate limited access to a Site Administrator who can assist with managing your students and products.
Provide access to team members or third parties to student group and cohort progress reports.
Integrations with Mixpanel, Facebook pixels, and Google Analytics help you make data-informed choices for your business.
Enhance your online learning business with a wide range of proven and custom-built apps and integrations.
Automatically enroll students into your digital learning products based on triggered events that happen outside of Thinkific.
Automate your workflow by connecting Thinkific to almost any other app.
Share a percentage of sales made on your digital products and bundles with co-instructors and contributors.
Allow developers to programmatically access and manage your site through the Thinkific API.
Offer students a seamless single sign-on with your existing system using JSON web tokens (JWT).
Manage all of your Thinkific sites through a centralized dashboard.
Thinkific maintains 99.5% uptime and 24/7 monitoring to ensure your site is always available and working optimally.
Easy, built-in SSL means your course content is automatically served securely to your students.
The extent and types of world-class assistance you receive based on your selected plan.
A comprehensive, easily searchable, self-service help center with a wealth of information, tutorials, and guides.
Minimum password requirements ensure password complexity and security.
A Thinkific Launch Specialist will conduct a thorough audit and evaluation of your site, ensuring a smooth launch.
A protected area that lets you test new tools and features without publishing on your Thinkific Plus site.
Rest easy knowing we've got your back with Thinkific Plus’ Support and Service Level Agreement. We're committed to providing round-the-clock support, ensuring critical Plus services are available 99.5% of the time, and offering a security review before you make a purchase.
A 12-month contract that includes our guarantees on escalation and service, billing details, terms and conditions and other key documentation.